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Modern supermarkets, which are gradually replacing traditional grocery shops in Bangladesh, have been growing at 15 percent a year since 2014, The factors that have led to the rise of the supermarkets include changing consumer behavior, the growth of e-commerce, advancement of technology, and consciousness about quality products. To these can also be added the ease and advantage of choice shoppers find in supermarket chains. Population growth, increased urbanization, and rising income have been driving the growth of consumerism in the country. However, despite the growth of modern supermarkets, traditional grocery trade still remains dominant.
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